HOW COLORS AFFECT US???

Colors vibrate different types of energy around us.

IMPORTANCE OF COLORS:

Colors are an important communication tool that considered linked to certain cultures, religions and social influences.

Culture:

Religion:

Color affects our moods and thoughts in subconscious ways that we may not be aware of. To understand it’s affects, I have broken it down into four separate influences on how each individual responds to color:

Cultural Influences:

Each culture perceives colors differently. For example, in China, red is an auspicious color and is used for happy occasions. In Japan, the red circle on their national flag symbolizes the sun. Yes, the sun is red, not yellow as in the West, as it’s the land of the rising sun. Most Western cultures associate red with love and passion. Your own culture influences how you perceive color, so we cannot say that red affects everyone in the same way.

Many times we subconsciously associate countries with certain colors. For example, if someone says, “Finland”, what colors comes to mind?  Immediately, I imagine bright, neon colors.  When I think of Thailand, I see gold and the bright, beautiful colors of Thai silk. Japan brings to mind the muted, muddy, natural colors that are integrated in its culture. We are all influenced by our perceptions as well as our own culture.

      

 

Personal Life Experiences:

Let’s say you have very loving memories of a happy childhood, growing up in a baby blue colored house in the countryside. You will forever associate that specific baby blue to happy thoughts. That is your story. On the other hand, if at one stage in your life you had a bad experience in a space with olive green walls, you may associate that color as having “bad” feelings, even though you don’t know why. It can be fixed in your subconscious.  So, how we see color is not universal, we each have our own ideas and influences on color that is based on our individual experiences.

Red as HAPPY:

Red as SAD:

Red as ANGRY:

Red as LAUGHING:

Red as MISCHEVIOUS:

Red as WINKY:

Red as COOL:

Red as DANGER:

Red as LOVE:

Geographical Influences:

Just as we associate countries with certain colors, we also associate geographical areas with color. In hot and humid areas, bright, bold and cheerful colors balance the weather. On the other hand, dark, earthy tones that look rich and warm in a colder climate look like they just don’t belong in the tropics.

Psychological Influences:

We all hear and learn about the psychological influences of color. There are basic universal generalizations that we can all relate to:
•    Black is Depression
•    Rich red is Passion
•    Bright yellow is Cheerful
•    Sky blue is Calming
•    Soft green is  Relaxing
But we must remember there are just generalizations.  For we all know there isn’t just one blue. There are thousands of blues with different intensities and shades, each with a slightly different psychological influence.

LIFE IS FULL OF COLORS NOTICE IT .......