EFFECTIVENESS OF COLORS IN THE MARKET PLACE

Colors in marketing represent effectiveness in the marketplace. Color in the market place must immediately:

Attract Attention: Convey the message of what the product is about.

Sell: Help in sell the product or service.

Brand: Create brand awareness.

The science of colors can have an impact on our body and mind. The science of colors has been used by market researchers to determine how best to apply this knowledge to influence customer's perceptions of businesses. 

WHO AND WHAT EFFECTS COLOR IN THE MARKET PLACE ???

• Age
• Gender
• Income Level
• Geographics and Location
•  Economic conditions in the market place
• Climate

THE BENEFITS OF COLOR IN A MARKET PLACE:

1.          Sells products and ideas more effectively by 50% to 85%.
2.          HELPS IN RISING: Motivation and participation up to 80%.
3.          Increases comprehension up to 73%.

 COLOR PSYCHOLOGY IN BRANDING AND MARKETING:

RED:

The red color easily attracts attention and increase appetite.

BLACK:

To emphasize on product usually used with black color font.

Blue:

This color is very good to grow customer loyalty.

GREEN:

Many products emphasize naturalness on products using this color.

WHITE:

Pure, clean, youthful. It's a neutral color that can imply purity in fashion and sterilization in the medical profession.

ORANGE:

Vibrant, energy, play. Add some fun to your company if you want to create a playful environment for your customers.

YELLOW:

Happy, warm, alert. Yellow can be an attractor for your business with a relaxed feeling.

PINK:

Pink is inspiring, warm, compassionate and comforting, suggesting hope for the future. It is calming and non threatening. Pink packaging is generally most appropriate for products relating to the female market such as cosmetics, fashion, beauty and romance.

PURPLE:

Royalty, wise, celebration. May be adding some purple tones to your look for premium service business.